Lives Well Lived PROFIT FOR GOOD: building businesses that donate 100% of their profits to charity
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Feb 20, 2025 
Join Alex Amouyel, CEO of Newman's Own Foundation, alongside Humanitix co-founders Josh Ross and Adam McCurdie, as they discuss a bold approach to capitalism. They explore how businesses can thrive while donating 100% of profits to charity. Insights include the innovative ticketing model of Humanitix that disrupts traditional norms, the transformative legacy of Newman's Own, and the shift towards valuing societal impact over mere financial profit. Together, they inspire listeners to rethink business success through a philanthropic lens.
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Newman's Own Origin
- Paul Newman, a renowned actor, co-founded Newman's Own in 1982, initially selling salad dressing.
- The company's profits, starting with $300,000 in its first year, are donated to charity.
Foundation-Company Structure
- Newman's Own Foundation owns the food company, but they maintain a degree of separation.
- The foundation receives all profits but cannot dictate the company's operations, ensuring brand alignment while respecting separate missions.
Humanitix Founders
- Adam McCurdie and Josh Ross, high school friends, co-founded Humanitix, a ticketing platform.
- Humanitix donates 100% of its booking fee profits to charities.
