Disrupting Ticketing for Good

This chapter delves into Humanitix, an innovative event ticketing company that donates all booking fees to charity, challenging the traditional high-fee ticketing model. The discussion extends to the success of similar profit-for-good organizations like Newman's Own and Humanity, emphasizing their charitable missions and the personal journeys of individuals driving these initiatives. It also addresses the complexities of charity regulations and consumer awareness in the context of cause marketing, highlighting the balance between profitability and meaningful social impact.