Conversion Tracking Playbook Privacy Updates: Google Consent Mode v2 + Shopify Consent Setting Updates + Firefox Auto Cookie Blocking
Dec 6, 2023
Brad Redding, privacy and compliance expert, discusses recent updates in privacy and compliance. Topics include Google Consent Mode v2 implications for EU advertisers, Firefox auto-blocking cookie consent banners, and challenges with consent management on Shopify. They explore GDPR compliance, Google Consent Mode options, and the impact on conversions.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 5min
Changes to Shopify Consent Settings and Introduction to Google's Consent Mode V2
04:33 • 5min
Upgrading to Google Consent Mode V2 and GDPR Compliance
09:03 • 3min
Understanding Google Consent Mode and Its Options
11:45 • 5min
Google Consent Mode and Conversions
17:10 • 7min