Privacy Updates: Google Consent Mode v2 + Shopify Consent Setting Updates + Firefox Auto Cookie Blocking
Conversion Tracking Playbook
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Upgrading to Google Consent Mode V2 and GDPR Compliance
This chapter discusses the changes to Google Consent Mode V2, emphasizing the importance of GDPR compliance for brands selling in Europe. It highlights the need to upgrade to maintain a solid Google Ads strategy and mentions nine CMPs certified with Google consent mode V2.
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