Privacy Updates: Google Consent Mode v2 + Shopify Consent Setting Updates + Firefox Auto Cookie Blocking
Conversion Tracking Playbook
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Google Consent Mode and Conversions
This chapter discusses the impact of Google consent mode on conversions, including questions about consented conversions, conversion rates, unconsented ad clicks, and advertiser-specific consent bias. It also explores the use of modeling and technology to understand opted-out users and their behavior.
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