The Media Odyssey
PREDICTING 2025 MEDIA (PART 2)
Jan 16, 2025
In 2025, brands like McDonald's and Chick-fil-A may become top creators in the media landscape. The discussion highlights AI's transformative role in advertising and the growing appetite for live content. The rise of in-game advertising signals changes in traditional media approaches. Additionally, challenges for connected TV platforms are explored, revealing the competitive dynamics in streaming. The Creator Economy is evolving, demonstrating that individual creators now hold significant power over audience engagement.
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Quick takeaways
- Brands like McDonald's and Chick-fil-A are redefining engagement by acting as creators on social media and launching original content.
- The rise of live content is driving consumer demand for authentic connections, necessitating innovative programming to stand out in a crowded landscape.
Deep dives
Brands Embracing Creation
Brands are increasingly acting as creators and directly engaging with audiences through social media platforms, such as TikTok and Instagram. This shift is highlighted by examples like Chick-fil-A, which has launched a programming channel on its app, and Duolingo, whose mascot appeared in a viral music video promoting a Netflix series. Additionally, partnerships between major brands and influencers, like McDonald's collaborations and Eos with Charli D'Amelio, suggest brands are looking to cultivate their own creative identities. As companies realize the value of establishing a direct connection with consumers, the trend of brands investing heavily in content creation for platforms is likely to continue.
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