The Media Odyssey PREDICTING 2025 MEDIA (PART 2)
Jan 16, 2025
In 2025, brands like McDonald's and Chick-fil-A may become top creators in the media landscape. The discussion highlights AI's transformative role in advertising and the growing appetite for live content. The rise of in-game advertising signals changes in traditional media approaches. Additionally, challenges for connected TV platforms are explored, revealing the competitive dynamics in streaming. The Creator Economy is evolving, demonstrating that individual creators now hold significant power over audience engagement.
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Brands as Creators
- Brands like Chick-fil-A, Duolingo, and McDonald's are creating content.
- They're using platforms like TikTok and collaborating with influencers.
AI-Generated Ads Miss the Mark
- AI-generated ads haven't been very successful, like Coca-Cola's attempt.
- Brands using AI for ad creation might not resonate with audiences as well as creative, human-made ads.
Licensing Deals for AI Training
- Avoid licensing content for AI training for flat fees.
- These deals offer limited returns and hinder future revenue opportunities.