PREDICTING 2025 MEDIA (PART 2)
The Media Odyssey
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The Rise of Live Media and Creator Economy
This chapter explores the shifting media landscape, emphasizing the growing importance of live programming, particularly in sports and news. It discusses the success of individual creators and the trend of reallocating resources from traditional entertainment to live content, showcasing the changing dynamics of audience engagement. Additionally, it delves into the future of connected television and the competitive landscape among major players, while shedding light on the exciting transition to a new weekly media recap format.
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Transcript
