Earn Your Happy

Before You Rebrand: Secrets to Successfully Evolve Your Brand, Messaging, & Offers with Rachel Pesso

Nov 17, 2025
Guest
Rachel Pesso
Join creative director and brand strategist Rachel Pesso, who specializes in transforming brand identities. She emphasizes that a pretty logo won't mend a broken offer. Learn when it’s time to rebrand, recognizing signs of misalignment, and the importance of clarity before diving into visual design. Rachel shares her innovative Brand Alignment Method, ensuring your website converts and resonates authentically. Discover how to create a cohesive brand without being bogged down by niche constraints, and avoid costly reworks that stem from lack of strategy.
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ADVICE

Clarify Messaging Before Rebranding

  • Do focus on clarity and messaging before redesigning visuals or logos.
  • Test whether your site actually connects and converts before spending on a rebrand.
INSIGHT

Branding Is Ongoing Evolution

  • Brands are meant to evolve and should be built for where you're headed, not where you are now.
  • Expect repeated updates; treat brand identity as an ongoing evolution, not a one-time finish line.
ADVICE

Design For How People Should Feel

  • Do start brand work by asking how you want people to feel when they interact with you.
  • Use that emotional target to choose aesthetics, photos, and messaging that consistently deliver that feeling.
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