(Re)thinking insurance Rapidly evolving landscape of health insurance
Jun 9, 2025
James Haybyrne and Jess Plewes from WTW delve into the rapidly changing health insurance landscape. They discuss the rise in medical costs and the shift towards proactive healthcare models. AI and data analytics are transforming product customization, making health insurance more personalized. The duo highlights the importance of engaging younger audiences and navigating the tension between public and private insurance. Their insights on digital health solutions and the ethics of using genetic data provide a fresh perspective on the future of health insurance.
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Rising Medical Inflation and Claims
- Medical inflation is rising faster than general inflation, making healthcare increasingly unaffordable.
- COVID changed claim behaviors, increasing claim frequency and medical costs globally.
Shift To Proactive Healthcare Ecosystems
- Health insurers are shifting focus from reactive to proactive care to improve outcomes and reduce costs.
- New strategic partnerships aim to create health ecosystems and expand preventive services.
Engage Customers with Wellness Focus
- Leverage wellness programs and gamification to keep customers engaged and improve health outcomes.
- Develop specific products targeting chronic diseases and mental health to meet evolving customer needs.