FT News Briefing FT Weekend: Does Peloton trick us into working out?
Feb 5, 2022
Join Patrick McGee, a tech-savvy correspondent passionate about fitness, and Andrew Hill, the Management editor and business book expert. They dive into the Peloton phenomenon, discussing its emotional ties and the psychology behind why we struggle to exercise. The conversation shifts to the rising trend of connected fitness and its potential pitfalls. Andrew also humorously critiques the flood of mediocre business books, spotlighting the need for genuine insights. Tune in for a thought-provoking and entertaining dialogue!
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The Dennis Phenomenon
- Lilah went viral on Reddit after posting about Peloton instructor Dennis Morton.
- The post sparked a discussion about the appeal of instructors like Dennis.
Peloton's Platform
- Peloton bikes offer live and on-demand classes, strength training, yoga, and stretching.
- The platform fosters a sense of community with leaderboards, high-fives, and social media groups.
Connected Fitness and Motivation
- Connected fitness platforms might be the solution to our inherent lack of motivation to exercise.
- Patrick McGee argues these programs tap into our psychology to make exercise more appealing.
