The Art of Selling Online Courses 213 What's the Right Price for Your Course?
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Dec 12, 2025 Phillip Henry, an award-winning slide guitar player with 20+ years of teaching experience, shares his journey transitioning to online education. He reveals his strategies for building a Facebook group and the importance of niche marketing. The discussion dives into pricing concerns, emphasizing the need to align course prices with delivered value. Phillip also considers innovative lead magnet ideas and methods to enhance student engagement. Tune in for insights on creating a thriving community and effectively monetizing your expertise.
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Niche Power Inside A Big Market
- Slide guitar is a focused niche inside the vast guitar market with strong appeal to hobbyists.
- Phillip Henry positions it as accessible, turning a seemingly mysterious skill into something anyone can learn.
Claimed 100% Student Success
- Phillip Henry reports a 100% success rate with his students so far.
- He uses that claim to reassure prospects that slide guitar is learnable with his method.
Use Lead Magnet → Facebook Group Funnel
- Drive leads with a free PDF lead magnet and redirect new subscribers into a Facebook group to build community.
- Use ads to funnel people into the group where rapport and authority grow before selling.