MTB Podcast Revel Is Back! Founder Adam Miller on the Past, Rebirth & Future of Revel Bikes... Ep. 156
9 snips
Jul 8, 2025 In this engaging conversation, Adam Miller, the founder and CEO of Revel Bikes, shares his journey of reclaiming the brand after it was sold to private equity. He discusses the evolution of Revel, the challenges of ownership, and the emotional ties to the biking community. The lively chat also touches on thrilling biking adventures in Colorado, innovative bike designs, and listener questions, including tackling difficulties and favorite trails. Adam's insights blend humor with passion, making it a must-listen for cycling enthusiasts.
AI Snips
Chapters
Books
Transcript
Episode notes
Adam Sells Revel to Grow Business
- Adam Miller sold Revel Bikes to a private equity firm in 2021 to secure capital for growth.
- He remained involved initially but eventually stepped back due to differing business visions.
Reacquiring Revel Amid Closure
- When Revel announced closure, Adam immediately arranged to buy it back.
- He outbid others and navigated complex legal and financial hurdles to reclaim the company.
Value of Lifestyle Bike Business
- Adam learned selling a bike company isn't the only path; operating a sustainable business is fulfilling.
- Running a lifestyle business focused on passion and quality beats chasing massive valuations.
