Adam Miller

Adam Miller, founder of Revel Bikes, dives into his journey of bootstrapping a premium mountain bike brand. He shares the challenges of navigating cash constraints and global distribution while maintaining strong customer relationships. The conversation highlights the power of innovative suspension technology, the importance of authentic storytelling, and how community-driven growth propelled the brand's success. Adam also discusses knowing when to refuse big orders to protect customer trust and the blend of passion and business strategy that shaped Revel's identity.