Adam Miller

In this engaging conversation, Adam Miller, the founder and CEO of Revel Bikes, shares his journey of reclaiming the brand after it was sold to private equity. He discusses the evolution of Revel, the challenges of ownership, and the emotional ties to the biking community. The lively chat also touches on thrilling biking adventures in Colorado, innovative bike designs, and listener questions, including tackling difficulties and favorite trails. Adam's insights blend humor with passion, making it a must-listen for cycling enthusiasts.

Adam Miller, founder of Revel Bikes, shares his inspiring journey of re-acquiring his beloved bike brand after a turbulent private equity sale that led to bankruptcy. He discusses the impact of founder-led culture versus PE operations on business efficiency and brand identity. Miller highlights the thrilling auction process to buy back the company and shares practical relaunch strategies, including pricing adjustments and platform shifts. His passion for sustainability and customer engagement shines through as he outlines the excitement of building a stronger, more agile Revel Bikes.

Adam Miller, founder of Revel Bikes, dives into his journey of bootstrapping a premium mountain bike brand. He shares the challenges of navigating cash constraints and global distribution while maintaining strong customer relationships. The conversation highlights the power of innovative suspension technology, the importance of authentic storytelling, and how community-driven growth propelled the brand's success. Adam also discusses knowing when to refuse big orders to protect customer trust and the blend of passion and business strategy that shaped Revel's identity.