Revel Is Back! Founder Adam Miller on the Past, Rebirth & Future of Revel Bikes... Ep. 156
MTB Podcast
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The Journey of Revel Bikes
This chapter chronicles the evolution of Revel Bikes, detailing the challenges and successes experienced during the pandemic. The speakers reflect on the impact of strategic decisions, such as selling to private equity, and the emotional journey of transitioning from ownership to a more corporate structure. Ultimately, it highlights the deep emotional ties to the bike industry and the fulfillment found in aligning personal passions with business practices.
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