

Why You’re Doing ‘Finance’ Wrong, and What You Should Do Instead with Nate Littlewood
6 snips Sep 10, 2025
In this engaging discussion, Nate Littlewood, a financial expert who empowers purpose-driven e-commerce founders, sheds light on the emotional barriers surrounding finance. He emphasizes the importance of confronting financial fears, likening awareness to health management. Littlewood details time management strategies to maximize business success and warns against common financial pitfalls, such as confusing profit with cash flow. He also shares valuable free resources tailored for early-stage founders to boost their financial savvy.
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Avoiding Financial Reality Like Avoiding Doctors
- Nate compares founders avoiding finances to a friend who avoided doctor visits for 20 years.
- He explains avoiding bad news prolongs risk and prevents corrective action.
Financials Are Your Business GPS
- Treat your financials as the GPS that shows where you are and where you're heading.
- Nate says a financial plan helps avoid risks, minimize cash burn, and open growth opportunities.
Track Time And Outsource Low-Value Tasks
- Track and value your time because it often exceeds monetary investment in startups.
- Use time tracking, identify low-value tasks, and delegate to focus on high-leverage work.