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Why You’re Doing ‘Finance’ Wrong, and What You Should Do Instead with Nate Littlewood

Entrepreneurs on Fire

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Navigating Financial Pitfalls in E-Commerce

This chapter explores common financial mistakes made by e-commerce founders, particularly the confusion between profit and cash flow. It emphasizes the importance of understanding cash conversion cycles and strategic financial management, while also introducing innovative roles like Chief Fractional Finance Officer for better financial leadership.

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