The Vergecast Why big companies will never get content management right, with UCLA’s Sarah T Roberts
Jul 2, 2019
Join Sarah T Roberts, a UCLA professor and content moderation expert, as she delves into the shadows of social media's content management. She discusses the complex relationship between content moderation and brand integrity, revealing the societal impacts of corporate governance in tech. Sarah emphasizes the challenges posed by cultural contexts, commercial pressures, and the need for transparency in moderation systems. With a nod to the past, she explores how pivotal moments shaped today's digital landscape, raising questions about future solutions.
AI Snips
Chapters
Books
Transcript
Episode notes
Iowa Moderators
- Sarah T. Roberts's research began with an article about Iowa workers moderating social media content.
- This sparked her interest in the unseen labor behind online platforms.
Brand Management
- Content moderation is primarily a brand management problem for advertising-driven companies.
- It's not a speech problem, but a consequence of needing to protect brand image.
Varied Rules
- Content moderation practices vary across different types of companies.
- A universal set of rules might be unfair due to differing scales and contexts.
