The GaryVee Audio Experience What It Really Means Being Consumer-Centric
4 snips
Feb 3, 2024 
Fernando Machado, CMO at Activision Blizzard, shares insights from his extensive marketing experience, blending strategies from gaming and fast food. The discussion highlights the essence of being consumer-centric, emphasizing the importance of understanding platforms and culture. They explore innovative advertising tactics shaped by social media, the power of authentic content, and leveraging influencers for brand promotion. The conversation also addresses the need for creativity and adaptability in marketing while navigating the challenges posed by new technologies.
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Platform and Culture Expertise
- Be an expert on platforms and culture to be a contemporary marketer.
- Understand nuances like TikTok’s save function for big gains.
Back to the Future of Marketing
- The current platform landscape feels like 2011-2012.
- Organic reach and platform-specific hacks are important again.
Strategic Organic Content
- Leverage organic content's success as a starting point for paid ads.
- This "strategic organic content" must be business-focused.