Fernando Machado

Fernando Machado, former CMO of Burger King and Activision Blizzard, is celebrated for his daring marketing campaigns. He discusses the genius behind the 'Moldy Whopper' and why surprising campaigns resonate with consumers. Fernando shares insights into driving growth through creativity and the struggle of balancing innovation with caution in business. He also offers advice for startups on bold marketing strategies that can help them scale, emphasizing the importance of a strong company culture and collaborative approaches.

Fernando Machado, CMO at Activision Blizzard, shares insights from his extensive marketing experience, blending strategies from gaming and fast food. The discussion highlights the essence of being consumer-centric, emphasizing the importance of understanding platforms and culture. They explore innovative advertising tactics shaped by social media, the power of authentic content, and leveraging influencers for brand promotion. The conversation also addresses the need for creativity and adaptability in marketing while navigating the challenges posed by new technologies.

Fernando Machado, CMO at Activision Blizzard, and Omar Raja, the creative force behind ESPN's SportsCenter Instagram, delve into the essence of consumer-centric marketing. They discuss the chaos of social media and the resurgence of organic growth strategies that give smaller brands an edge. The conversation highlights innovative tactics for engaging audiences in gaming and storytelling, while also examining the hurdles large companies face in prioritizing consumer needs. Their insights emphasize adaptation and genuine connection in a fast-evolving digital landscape.