The New Abnormal William Higham 'From The Stranglers to The Next Big Thing...'
Jan 26, 2024
William Higham, a former music industry professional, discusses his experiences working with iconic figures like Alice Cooper and the Stranglers. He also talks about cultural trends and their impact on brands, including the importance of understanding consumer behavior during the pandemic. The conversation covers generational marketing, rebellion in the tech industry, and shifting attitudes towards technology. The podcast explores various anecdotes, quotes, and historical events that highlight changing consumer attitudes.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Anecdotes from Working with Alice Cooper and the Stranglers
01:40 • 5min
Punk Rock, McLaren, and Voguing
06:46 • 8min
Understanding Consumer Behavior During the COVID-19 Pandemic
15:16 • 26min
Generational Marketing and Targeting
41:12 • 8min
Rebellion, Surveillance, and Shifting Opinions
49:36 • 7min
Anecdotes, Quotes, and Changing Attitudes: From the French Revolution to Consumer Shifts
56:35 • 3min
A Wide-Ranging Conversation on Punk Culture, Flawed Heroes, and Tech Lash
59:43 • 2min