Understanding Consumer Behavior During the COVID-19 Pandemic

Series One

In this episode of my podcast, I interview William Higham. 

He's had a fascinating career that's taken him from working with some of the most iconic cultural figures of our time (Lydon / Strummer / McLaren) during his years in the music industry; before setting up his strategic consultancy 'The Next Big Thing' which looks into social & cultural trends and their impact on brands. (He’s also the author of an excellent book with the same title.) 

It's not every day that you can talk with the same person about epic nights out with Alice Cooper along with debating CSR, fragmented media, the joys of analogue and how to gain brand loyalty. 

He's a really original thinker and we only disagreed about one thing - his inexplicable dislike of Elastica.