William Higham

He's had a fascinating career that's taken him from working with some of the most iconic cultural figures of our time during his years in the music industry; before setting up his strategic consultancy 'The Next Big Thing' which looks into social & cultural trends and their impact on brands.

Best podcasts with William Higham

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Jan 26, 2024 • 1h 2min

William Higham 'From The Stranglers to The Next Big Thing...'

William Higham, a former music industry professional, discusses his experiences working with iconic figures like Alice Cooper and the Stranglers. He also talks about cultural trends and their impact on brands, including the importance of understanding consumer behavior during the pandemic. The conversation covers generational marketing, rebellion in the tech industry, and shifting attitudes towards technology. The podcast explores various anecdotes, quotes, and historical events that highlight changing consumer attitudes.

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