The Deal with Alex Rodriguez and Jason Kelly
How Paul Rabil Is Transforming Lacrosse Into a Major League Sport
Jan 16, 2025
Paul Rabil, co-founder and president of the Premier Lacrosse League and former professional player, shares his journey from athlete to league creator. He discusses the challenges of establishing a new league and the critical role of digital media in growing lacrosse. Rabil emphasizes the importance of partnerships and innovative strategies to boost accessibility and participation. He also highlights the evolving landscape of mental health in sports, advocating for performance coaching while blending personal anecdotes with insights on leadership and community engagement.
49:33
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Quick takeaways
- Paul Rabil emphasizes the importance of innovative media strategies and community engagement to elevate lacrosse's visibility and popularity.
- The Premier Lacrosse League's unique touring model aims to make lacrosse more accessible and appealing to a diverse audience, fostering grassroots participation.
Deep dives
Evolution of Lacrosse and Paul Rabil's Influence
Paul Rabil has significantly impacted the evolution of lacrosse, transitioning from a player to the co-founder and president of the Premier Lacrosse League (PLL). His journey reflects a deep commitment to not just play the game, but to expand its reach beyond traditional boundaries, especially as lacrosse gains a foothold in events like the 2028 Olympics. Rabil emphasizes the importance of understanding the sport's history and utilizing it as a foundation for growth, especially in marketing and media strategies that appeal to a contemporary audience. He believes that a successful league must make bold moves to secure media rights and build an engaging platform for both players and fans.
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