How Paul Rabil Is Transforming Lacrosse Into a Major League Sport
The Deal with Alex Rodriguez and Jason Kelly
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Transforming Lacrosse: Strategic Insights into Building a Major League
This chapter explores the strategies employed to elevate lacrosse as a leading professional sport by analyzing historical sports business models. It emphasizes the critical role of media rights and audience engagement, alongside the need for modern media tools to effectively share the sport's narrative and establish financial stability.
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