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đ©ł âNike + Skimsâ â Nikeâs deal with Kim Kardashian. Protectorâs bodyguard app. Fire Trucks' oligopoly.
Feb 19, 2025
Nike's collaboration with Skims raises questions about brand alignment and market reach. Meanwhile, a new app called Protector connects users with bodyguards, riding the wave of influencer marketing. The fire truck industry faces consolidation challenges despite tripling stock values, highlighting a strange business paradox. An inspiring story about the Super Soaker inventor rounds out the discussion, showcasing innovation in unexpected places. Tune in for a mix of business savvy and lighthearted stories!
22:38
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Quick takeaways
- Nike's collaboration with Skims revitalizes the brand amidst stock decline, illustrating the power of celebrity endorsements in retail.
- The consolidation in the fire truck industry highlights troubling oligopolistic dynamics that affect pricing and public safety services.
Deep dives
Uber for Bodyguards
A new app called Protector allows users to book personal bodyguards similarly to how one would use rideshare services. Initially launched in New York and Los Angeles, the service employs former members of elite military units, presenting a unique blend of security and luxury. Starting at $200 an hour, users can choose various levels of protection depending on their 'mission', whether it's serious security needs or a more playful party accessory. The app gained rapid popularity through a viral marketing strategy that involved letting influential figures experience the service for free, resulting in a video that amassed over 10 million views within days.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode