The Best One Yet 🩳 “Nike + Skims” — Nike’s deal with Kim Kardashian. Protector’s bodyguard app. Fire Trucks' oligopoly.
8 snips
Feb 19, 2025 Nike's collaboration with Skims raises questions about brand alignment and market reach. Meanwhile, a new app called Protector connects users with bodyguards, riding the wave of influencer marketing. The fire truck industry faces consolidation challenges despite tripling stock values, highlighting a strange business paradox. An inspiring story about the Super Soaker inventor rounds out the discussion, showcasing innovation in unexpected places. Tune in for a mix of business savvy and lighthearted stories!
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Protector's Viral Launch
- Protector, an "Uber for bodyguards" app, went viral after featuring two influencers using the service for free.
- The influencers' video, showing them being escorted by armed guards, garnered 10 million views in three days.
Show, Then Tell, But With Details
- Show, then tell: Grab attention by visually demonstrating your product's value first.
- Then, provide clear and detailed explanations, especially when trust and safety are involved, like with armed guards.
Nike x Skims: A Strategic Alliance
- Nike's partnership with Skims marks its first new brand since Air Jordan, possibly reflecting Nike's need to revitalize its image.
- Skims benefits from entering the athletic apparel market with Nike’s established infrastructure.
