Exploring High-Stakes Collaborations in Athletic Apparel

Nike just partnered with Skims… but has Kim stretched Skims too far?

Protector just launched an Uber for Bodyguards… and 1 video hack made it go viral.

The Fire Truck industry has been taken over by Private Equity… but its stock tripled while fires fell?

The best Black History Month story yet?... Lonnie Johnson’s Super Soaker.

$NKE $UBER $SPY

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… The Patagonia Fleece 🐑

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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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