6min chapter

The Best One Yet cover image

đŸ©ł “Nike + Skims” — Nike’s deal with Kim Kardashian. Protector’s bodyguard app. Fire Trucks' oligopoly.

The Best One Yet

CHAPTER

Exploring High-Stakes Collaborations in Athletic Apparel

This chapter explores the launch of the Protector bodyguard app, underscoring the need for visual demonstrations of its functionality amid skepticism. It also discusses Nike's partnership with Skims, highlighting the strategic importance of brand collaboration in the athletic apparel market.

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