
𩳠âNike + Skimsâ â Nikeâs deal with Kim Kardashian. Protectorâs bodyguard app. Fire Trucks' oligopoly.
The Best One Yet
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Nike's Strategic Collaborations and the Fire Truck Industry Crisis
This chapter explores the collaboration between Nike and Kim Kardashian to introduce Nike Skims, emphasizing the significance of high-profile partnerships in marketing. It also examines the challenges in the fire truck industry, revealing how market consolidation has created shortages and increased costs for essential firefighting equipment.
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