The Best One Yet cover image

đŸ©ł “Nike + Skims” — Nike’s deal with Kim Kardashian. Protector’s bodyguard app. Fire Trucks' oligopoly.

The Best One Yet

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Nike's Strategic Collaborations and the Fire Truck Industry Crisis

This chapter explores the collaboration between Nike and Kim Kardashian to introduce Nike Skims, emphasizing the significance of high-profile partnerships in marketing. It also examines the challenges in the fire truck industry, revealing how market consolidation has created shortages and increased costs for essential firefighting equipment.

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