Today I'm joined by Corina Holden, who turned her fashion blog into a $375,000/year business with a mix of digital products, subscription software, and a proven system that helps women build confident wardrobes.
Corina breaks down how she built multiple revenue streams through Meta ads, Pinterest, and automated systems - sharing how she's grown with 35% profit margins while raising five kids.
Then I work with her to map out a path to $250K in take-home pay with less hands-on time, transitioning from her current 15-20 hour workweeks to a more automated business that can run while she's away.
You'll get both tactical marketing insights and high-level strategy: from testing ad creative and leveraging Pinterest to creating Creator Flywheels that let you scale without sacrificing family time or freedom.
Timestamps:
00:00 Introduction
01:16 How to Build a $2 Million Creator Business
02:39 Finding Your Customer Pain Points
03:55 Starting a Blog That Makes Money
05:21 First Digital Product Launch
06:51 Meta Ads Strategy for Digital Products
15:26 Email Welcome Sequence Strategy
24:06 Creator Business Revenue Growth Analysis
31:56 Building Recurring Revenue with Software
35:36 Balancing Business Growth with Family Life
36:09 Setting Profit Margin Goals
37:07 SaaS Product Customer Analysis
38:50 Digital Products vs Software Revenue Models
39:33 Growing Software Sales as a Creator
40:50 How to Simplify Subscription Pricing
46:44 Business Partnership Strategy for Creators
49:20 Pinterest Marketing Strategy
51:15 Creating High-Quality Blog Content
52:34 Building a Pinterest Marketing System
57:20 Scaling Meta Ads Successfully
58:01 Niche vs Broad Market Strategy
01:04:51 Closing Thoughts
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Follow Corina:
X: https://twitter.com/nowthaticando
Website: https://nowthaticando.com
YouTube: https://www.youtube.com/c/frumpfighters
Instagram: https://www.instagram.com/nowthaticando
Instagram: https://www.instagram.com/frumpfighters
LinkedIn: https://www.linkedin.com/in/corinaholden
Featured in this episode:
Frump Fighters: https://www.frumpfighters.com
Todd Herman (90 Day Year): https://www.toddherman.com
Kit: https://www.kit.com
E-Myth Revisited (Book): https://www.emyth.com
Highlights:
02:00 Teaching High-Value Skills and Niche Pursuits
05:21 The Power of Leverage
58:35 Scaling Strategies
01:02:15 Decision-Making Frameworks
01:07:31 Corina's Flywheel
The Nathan Barry Show 
