The Nathan Barry Show

How I Built a $375,000 Business Working 15 Hours per Week (Full Guide) | 057

Dec 19, 2024

In this engaging discussion, Corina Holden, founder of Frump Fighters, shares her journey in transforming a fashion blog into a $375,000 business. She reveals how she leverages Meta ads and Pinterest to generate multiple revenue streams while maintaining a 35% profit margin, all while raising five kids. Corina also dives into her strategies for automated systems and subscription models, emphasizing the balance between business growth and family life. Listeners will get valuable insights into effective marketing and the transition to a scalable business.

01:11:11

Creator website

Episode guests

Corina Holden

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Corina Holden successfully transformed her fashion blog into a $375,000 business by leveraging digital products and automated systems while balancing family life.

The podcast emphasizes the value of authenticity in advertising, suggesting that relatable content often outperforms complex ad strategies in engaging the audience.

Understanding customer pain points is crucial, particularly for women facing clothing challenges, as it drives the creation of tailored and empowering resources.

Deep dives

Setting Financial Goals and Revenue Insights

The podcast highlights the financial ambitions of a business owner who aspires to achieve a personal income of $200,000 while aiming for greater revenue growth. The discussion reveals that the business has generated $2 million in total revenue, with a significant milestone of $375,000 in revenue for the year 2023 alone. Emphasis is placed on the importance of recurring revenue as a goal, with the desire to scale operations while maintaining a balance between work and family commitments. This indicates a strategic focus on sustainable financial growth that aligns with personal values and family life.

Intro

2min

From Passion to Profit: Teaching Money-Making Skills

3min

Monetizing Creativity: The Journey from Time-Intensive Sales to Scalable Revenue

3min

Mastering Advertising for Business Growth

16min

Navigating Ad Spend and Profit Margins

4min

Transforming Wardrobes: The Outfit Calendar Software Breakdown

3min

Navigating Revenue Strategies

15min

Strategies for Stylists: Expanding Reach and Revenue

17min

Strategic Business Decision Making

8min

Today I'm joined by Corina Holden, who turned her fashion blog into a $375,000/year business with a mix of digital products, subscription software, and a proven system that helps women build confident wardrobes.

Corina breaks down how she built multiple revenue streams through Meta ads, Pinterest, and automated systems - sharing how she's grown with 35% profit margins while raising five kids.

Then I work with her to map out a path to $250K in take-home pay with less hands-on time, transitioning from her current 15-20 hour workweeks to a more automated business that can run while she's away.

You'll get both tactical marketing insights and high-level strategy: from testing ad creative and leveraging Pinterest to creating Creator Flywheels that let you scale without sacrificing family time or freedom.

Timestamps:

00:00 Introduction

01:16 How to Build a $2 Million Creator Business

02:39 Finding Your Customer Pain Points

03:55 Starting a Blog That Makes Money

05:21 First Digital Product Launch

06:51 Meta Ads Strategy for Digital Products

15:26 Email Welcome Sequence Strategy

24:06 Creator Business Revenue Growth Analysis

31:56 Building Recurring Revenue with Software

35:36 Balancing Business Growth with Family Life

36:09 Setting Profit Margin Goals