What Social Media Platforms To Focus On In 2024 l Marketing Against The Grain
May 20, 2024
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Two marketing experts from HubSpot discuss the importance of attention in marketing, engaging comments as a tool, and the evolving landscape of social media platforms. They also touch on the shift towards video content, understanding target audiences, and the role of AI in modern marketing strategies.
Attention is crucial in marketing and shifts across platforms.
Engaging comments are valuable as a marketing tool.
Creative evolution in marketing requires agility and platform-specific strategies.
Deep dives
Innovative Marketing Manual for the Social Media Era
An innovative marketing manual authored by a seasoned entrepreneur and influencer highlights day trading attention in the new social media landscape. The manual emphasizes detailed strategies for brand building and sales, catering to Fortune 500 companies, marketing teams, social media personnel, entrepreneurs, and influencers.
The Shift in Social Media Platforms
Discussion on the potential shift in social media platforms following the fate of TikTok and the emergence of new competitors. The speaker shares insights on the competitive landscape and emphasizes the significance of attention as the primary asset in the evolving social media environment.
Impactful Content Creation Journey
Recounting the speaker's journey into impactful content creation, starting with a memorable public speaking event. The speaker reflects on pivotal moments, including the transition from wine-related content to broader entrepreneurial and marketing focus, shedding light on the unpredictability of success in the industry.
Creative Evolution and Industry Insights
Exploration of the necessity for creative evolution in marketing, particularly focusing on the significance of agility, contextual content creation, and platform-specific strategies. Insights reveal the evolving role of AI tools in enhancing creativity and strategic decision-making within the marketing landscape.
Game of Inches: Empathy-Centric Marketing Approach
A profound discussion on the 'game of inches' in marketing, highlighting the overlooked depth of human-centered value creation in content. Emphasizing that successful marketing initiatives originate from a selfless, empathetic approach centered on creating valuable, engaging, and audience-centric content to drive impactful outcomes.
Today's episode is my interview on the Marketing Against The Grain podcast with Kipp Bodnar, CMO - HubSpot, and Kieran Flanagan, SVP Marketing - HubSpot. We discuss the central role of attention in marketing and how it shifts across platforms, the value of engaging comments as a marketing tool, and much more. Hope you enjoy this one!
Check out my new book - Day Trading Attention: https://garyvee.com/attention