Marketing Your Practice
Ep361. How To Get More Yeses. Angus Pyke
Apr 28, 2024
Neuromarketing expert Angus Pyke shares strategies to increase patient 'yeses' ethically. Topics include pricing principles, optimizing payment choices, communicating value in healthcare, and enhancing payment processes using neuromarketing strategies.
25:25
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Quick takeaways
- Implement ethics-based neuromarketing strategies for genuine patient interactions.
- Simplify payment choices and avoid choice overload to increase conversion rates.
Deep dives
Neuromarketing Pricing Principles
The episode focuses on five neuromarketing pricing principles to enhance the financial conversations and decision-making processes in chiropractic practice. It emphasizes the importance of understanding and applying neuromarketing to influence behaviors ethically. The discussion distinguishes between persuasion, based on transparent and truthful interactions, and manipulation, involving deceitful tactics. It highlights the need for practitioners to master the art of persuasion for win-win outcomes.
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