Second Derivative with Charley Ma and Mahdi Raza Second Derivative: Gaurav Vohra on scaling Superhuman and other tactics for PLG growth
Jul 22, 2025
Gaurav Vohra, the growth guru behind Superhuman, dives into his impressive journey from tech novice to leading innovative growth strategies. He explores the early days at Superhuman where they thrived without A/B testing for years. Gaurav shares insights on hiring engineers through a data-driven approach, targeting high-expectation users, and using exclusivity to create buzz. He also discusses the importance of personalized onboarding and how to pivot from paid acquisition to organic growth for sustained company success.
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Early Tech Influence From Brother
- Gaurav grew up in the UK with limited exposure to tech but learned extensively from his older brother, Rahul, Superhuman's CEO.
- He developed deep technical skills from a young age through hobbies and his brother's influence, despite studying economics at university.
First Internship Shaped Career
- Gaurav's first internship was at Redgate in a hybrid PM/RevOps role, where he learned SQL and contributed heavily to sales optimization.
- This experience gave him a compounding advantage technically and led him to move closer to tech via management consulting and relocating to SF.
Joining Superhuman in SF
- After moving to SF, Gaurav joined his brother Rahul to build Superhuman from the ground up focused on growth.
- He handled growth including product, marketing, and analytics while the early phase involved a lot of manual effort and visa delays.