

How To Use A Book To Grow Your Business (Without Selling Many Copies)
24 snips Apr 17, 2024
Award-winning advisor and coach Andy Brown discusses using a book to grow a business without selling many copies. He explores giving books away for free, misconceptions about authority, and leveraging content for client attraction. The podcast sheds light on the emotional overdraft concept and strategies for community building through storytelling and free content sharing.
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Align Book and Service Messaging
- Align your book's messaging with your services, highlighting its benefits for your ideal client.
- This attracts the right people to read it and potentially hire you.
Leverage Book as News Hook
- Use your book as a news hook to get in front of other people's audiences through interviews, podcasts, or blog posts.
- Repurpose book content into various formats for social media, blogs, and other platforms.
Launchpad for Community
- Use your book to launch a community, event, or podcast to connect with readers.
- This expands your reach, creating ongoing relationships and business opportunities.