Clients from Content

How To Use A Book To Grow Your Business (Without Selling Many Copies)

Apr 17, 2024

Award-winning advisor and coach Andy Brown discusses using a book to grow a business without selling many copies. He explores giving books away for free, misconceptions about authority, and leveraging content for client attraction. The podcast sheds light on the emotional overdraft concept and strategies for community building through storytelling and free content sharing.

45:31

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Episode guests

Andy Brown

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Quick takeaways

The book addresses the issue of entrepreneurs sacrificing well-being for business success, offering insights for balance.

Using a book as a marketing tool involves giving it away to specific audiences and aligning messaging with target clients.

Deep dives

The Motivation Behind Writing the Book

The author wrote the book to address the common practice of entrepreneurs sacrificing their mental and physical well-being to support their businesses. The book reveals the concept of an 'emotional overdraft' and offers insights to create a healthier business and personal life balance. The main goal was to share valuable insights with entrepreneurs and spread awareness about this issue.

Leveraging Book Content for Engagement and Business Growth

04:15

Optimize Reads to Amplify Sales

02:32

Authority is a Spectrum, Not a Binary

02:01

Introduction

2min

Addressing Emotional Overdraft and Behavior Change in Business

2min

Maximizing Book Content for Client Attraction

9min

Building Community Through Storytelling and Free Content Sharing

2min

Strategic Distribution of Free Books for Business Growth

26min

Navigating Between Authority and Bestseller Status in Business Growth

6min

Today, my guest on the I Want To Know podcast is Andy Brown. Andy's an award-winning advisor and coach for people-based businesses, helping them grow and increase their value. He's also the author of “The Emotional Overdraft: 10 Simple Changes for Balancing Business Success and Wellbeing.” Published on January 22, 2024, “The Emotional Overdraft” identifies the 10 drivers of an emotional overdraft and the hidden cost line in many leaders' P&L statements. The book enables leaders to create healthier relationships with their businesses, loved ones, and themselves.

What's the best way to use a book to grow your business? Do you know when it makes sense to give your book away for free? And does your book need to sell a lot of copies in order for it to help you? Well, you're about to find out.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction

09:19 - 3 Ways To Use Your Book To Create Value For Yourself (Without Being A Best-Seller)

17:37 - Give Away Your Book For Free (To These 8 People!)

35:10 - Are You An "Expert?" 3 Misconceptions You Likely Have About Authority

Show Notes

👉 Watch this episode on YouTube

To Connect with Andy Brown

Website: https://andybrown.coach/

Book: https://emotionaloverdraft.com/

Twitter: https://twitter.com/byandybrown

LinkedIn: https://www.linkedin.com/in/andybrownprofile/