26min chapter

I Want To Know cover image

How To Use A Book To Grow Your Business (Without Selling Many Copies)

I Want To Know

CHAPTER

Strategic Distribution of Free Books for Business Growth

The chapter explores the strategy of leveraging books to grow a business by giving them away to potential clients, previous clients for referrals, and thought leaders. It discusses targeting individuals with small but relevant followings, collaborating for amplified reach, and utilizing free talks and bonus books to boost visibility. The conversation also delves into establishing authority through expertise rather than bestseller status, emphasizing confidence as a key conveyer of authority.

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