Acquiring Minds When You Buy a Glorified Job, Not a Business
26 snips
Dec 24, 2025 Tato Corcoran, an entrepreneur and owner of Brandt Molded Marble, shares her journey from tech to manufacturing. She discusses her bold strategy of using direct mail to find business deals and her initial struggles with a 'glorified job' that masked true operational costs. Tato reveals how she tackled labor shortages by hiring immigrant workers through Facebook groups and learning Spanish to bridge communication gaps. She also shares her success in raising prices by 40% without losing customers and ultimately doubling revenues.
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Direct Mail That Actually Gets Replies
- Use handwritten envelopes and a photo to make direct mail stand out and get owners to open your message.
- Send thousands to a targeted ReferenceUSA list and follow up; expect many unexpected calls.
Exploit Library Access To ReferenceUSA
- Use ReferenceUSA (Data Axel) via public library access to build accurate owner lists by NAICS and revenue.
- Filter by location, size, and NAICS to create high-intent prospect lists for mail or outreach.
Broker Hooked Her With Real Estate Value
- The broker pushed a listing that included real estate and urged Tato to at least view the building before it closed.
- She brought a commercial real estate friend to assess the property's standalone value.
