130. Rethinks: How to Maintain a Powerful Presence in Your Communication
Feb 20, 2024
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Guest Jeffrey Pfeffer, author of 'Power: Why Some People Have It and Others Don't,' shares tips on strengthening communication through language and presence. Topics include using forceful language, dressing well, and speaking with conviction. Insights on developing power and status are discussed, emphasizing simplicity and assertiveness in communication.
Use simple, forceful, and vivid language for powerful communication.
Nonverbal behaviors like eye contact and confident posture convey authority in communication.
Deep dives
The Power of Power and Presence
The podcast episode features an interview with Stanford professor Jeffrey Feffer, who discusses the importance of power and presence in effective communication. Power is defined as the ability to get things done against opposition. The class on power and status is popular because it teaches people how to navigate a difficult world. Nonverbal behaviors that convey power include making eye contact, standing tall, and using forceful gestures. Similarly, verbal behaviors like speaking loudly and using vivid language can convey power.
The Impact of Emotion on Power and Status
Emotions play a significant role in conveying power and status. Strong emotions like anger are more powerful than sadness or remorse. Anger can be effective in certain situations, such as dealing with poor customer service. Passion, conviction, and confidence are contagious emotions that can influence others. It is important to show enthusiasm and energy in communication.
Strategies for Effective Communication
To communicate effectively, it is crucial to warm up before speaking to calm nerves and to be prepared. Concise and direct communication is essential to capture and retain attention. Flattery can enhance the likelihood of being taken seriously. Framing oneself appropriately on video calls and paying attention to visual aspects like dress and framing can impact how one is perceived. Tailoring messages to the recipient's interests and values also increases connecting with the audience.
“Simple language, forceful language, vivid language, and keeping it simple and direct,” says Professor Jeffrey Pfeffer, are all powerful tools to strengthen your communication.
Host and Stanford Graduate School of Business lecturer Matt Abrahams interviews Pfeffer, the author many books, including Power: Why Some People Have It and Others Don't, about the verbal and nonverbal ways we can harness, or give away, our authority when we’re speaking to others. Pfeffer is also the host of the podcast Pfeffer on Power and teaches the Stanford GSB online course Discover thePaths to Power.