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Starting with Gifting Brand Deals
- Early brand deals often start as gifting, like Colin and Samir receiving glasses from Felix Gray.
- They initially dedicated entire videos to brands to learn what brand integration felt like.
Audience Specificity Drives Value
- A brand deal's value is the brand paying to access a specific, well-defined audience.
- The more specific your audience, the more valuable and targeted your brand deals become.
Price Brand Deals by Expenses
- Calculate brand deal rates by covering your expenses and adding desired profit margin.
- Test your pricing in the market by pitching it to brands to find your true value.