The Importance of Brand Deal Philosophy for Creators

As a creator, as you're getting involved with the brand, you need to authentically care about the outcome of the integration. Being invested in that process is really important. That's what would get you into the... When we just talked about creators who are making in the hundreds of thousands of dollars on a brand deal, that's what gets you there. Is being the person who takes pride in the brand integration and empathizes with what theBrand is trying to get to.