The Importance of Brand Deals

We would come up with somewhat elaborate pitches for videos that we could make for the brand on our channel. And even if they liked the idea, that's not what was interesting to them. Our earliest inbound was actually gifting. We spent a ton of time making a video essay about blue-like glasses that we did not need to do. A brand deal is a brand paying you money to access your audience. That's what's happening.