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The Samelogic Podcast
Episode #16: Martin Lasarga, Group Product Manager at Postclick
Apr 8, 2022
Discussing the journey of a product manager from coding to product management, emphasizing the importance of early project stages and fast-paced environments. Exploring user experimentation for conversions and continuous optimization in post-click experiences, along with lessons in boldness and confidence in career and life.
12:23
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Quick takeaways
- Transitioning from engineering to product management requires understanding business operations and delivering value to customers.
- PostLit focuses on experimentation and optimization using A/B testing and AI-driven solutions to enhance user experience and increase conversions for digital marketers.
Deep dives
Martine's Journey to Product Management
Martine Atharga shares her journey to product management, highlighting her transition from a background in engineering to product management. Initially drawn to coding, Martine's interest shifted towards understanding business operations and delivering value to customers. She emphasizes the importance of asking key questions in product management, such as what to build, why, when, and how to measure success, forming the foundation of her approach.
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