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Episode #16: Martin Lasarga, Group Product Manager at Postclick

The Samelogic Podcast

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Exploring Continuous Optimization and Cross-Functionality in Post-click Experiences

Exploring the significance of continuous optimization in post-click experiences, this chapter discusses leveraging AI for content creation and navigating the intricate realm of AB testing and cross functionality. The speaker highlights the value of partnering with data and machine learning teams to enhance customer conversion rates.

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