Breaking B2B - SaaS Marketing and B2B Marketing Podcast #471 BEST Youtube Marketing Strategy for SaaS in 2026
Jan 5, 2026
Samu Kovács, a B2B YouTube marketing specialist, shares his expertise on optimizing YouTube for SaaS companies. He emphasizes the importance of treating YouTube as a lead generation channel rather than just a video storage space. Samu advises against focusing solely on views, urging brands to drive quality leads instead. He discusses creating content tailored to ideal customers, aligning video strategies with marketing funnels, and integrating content across multiple platforms to enhance trust and conversion.
AI Snips
Chapters
Transcript
Episode notes
YouTube Is A Search Channel Not Storage
- YouTube is the second largest search engine and your ICP is almost certainly searching there.
- Use YouTube to capture consistent demand from your ideal customers by appearing in relevant searches.
Optimize For Leads Not Views
- Avoid optimizing for vanity metrics like views or subscribers and optimize for lead quantity and quality instead.
- Build video topics and messaging specifically to attract your ICP, not mass audiences.
Start With Customer Research And Competitors
- Start with ICP research, competitor review and YouTube keyword intent before scripting.
- Use those findings to create a month-by-month video plan targeted at converting your ideal customers.