Samu Kovács

Samu Kovács, a B2B YouTube marketing specialist, shares his expertise on optimizing YouTube for SaaS companies. He emphasizes the importance of treating YouTube as a lead generation channel rather than just a video storage space. Samu advises against focusing solely on views, urging brands to drive quality leads instead. He discusses creating content tailored to ideal customers, aligning video strategies with marketing funnels, and integrating content across multiple platforms to enhance trust and conversion.