Acquiring Minds Why Buy a Travel Agency (Because They Can Crush It)
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Mar 31, 2025 Jared Benoff, owner of VacationEase, dives into the vibrant world of travel agencies, specifically destination weddings. After a nine-year stint at Twitter, he shares insights from acquiring his family business, debunking the myth that the internet has phased out travel agencies. Jared highlights the importance of niche markets, innovative marketing strategies, and exceptional customer service. He also discusses the financial advantages of family business acquisitions and the growth potential for modern travel agencies, showcasing their adaptability in a digital age.
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Family Business Acquisition
- Jared Benoff, after 9.5 years at Twitter, realized the business he wanted to buy was his parents'.
- He grew up in an entrepreneurial family and always had the "itch" to own a business.
Niche Travel Agency
- Niche focus is key for modern travel agencies to thrive, like destination weddings.
- Jared's familiarity with his parents' business and the travel industry made it appealing despite its challenges.
Parents' Business History
- Jared's parents started a honeymoon website, sold it to The Knot, and later founded a destination wedding travel agency.
- Initially a lifestyle business, it grew as destination weddings became popular.
