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This week Francis is joined by Matt Brown of Extra Points. With a laser focus on writing high quality content, Matt is an independent sports journalist covering the world of college sports in America.
Extra Points: https://www.extrapointsmb.com
00:00:00 Introducing Matt Brown and Extra Points
00:01:47 The focus on producing quality content
00:05:26 The unique story of acquisition and reacquisition
00:13:11 Striving to make the internet a better place
00:19:36 Balancing creativity and business in the creator economy
00:22:53 The values and integrity of independent journalism
00:26:27 Vox Media: The bootcamp for independent journalists
00:35:28 Understanding your community
00:42:29 Providing value with high-ticket and low-ticket offers
00:55:41 Analytics are not money
00:59:59 Bridging the gap between communities through sport
01:04:09 The decentralization of media