The Creator Spotlight Podcast Ep. 47: Making the internet a better place ft. Matt Brown
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Feb 27, 2025 In this discussion, Matt Brown, an independent sports journalist and creator of the newsletter Extra Points, dives into the importance of high-quality content and audience engagement. He shares his unique journey of acquiring and reacquiring his publication during the pandemic. Matt emphasizes making the internet a better place through integrity in journalism and understanding community needs. He also explores the balance between creativity and business in the creator economy, revealing how diverse audiences impact college sports coverage.
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Content is King
- Focus on creating quality content for an audience willing to pay.
- Avoid relying on third-party platforms or growth hacks as your primary growth engine.
Own Your Audience
- Owning your audience is crucial in the newsletter business.
- Prioritize direct engagement over dependence on social media algorithms or third-party platforms.
Write Something Good
- Focus on writing high-quality, original content.
- Avoid relying on AI-generated or derivative content that floods the market.