This week Francis is joined by Matt Brown of Extra Points. With a laser focus on writing high quality content, Matt is an independent sports journalist covering the world of college sports in America.

Extra Points: https://www.extrapointsmb.com

00:00:00 Introducing Matt Brown and Extra Points

00:01:47 The focus on producing quality content

00:05:26 The unique story of acquisition and reacquisition

00:13:11 Striving to make the internet a better place

00:19:36 Balancing creativity and business in the creator economy

00:22:53 The values and integrity of independent journalism

00:26:27 Vox Media: The bootcamp for independent journalists

00:35:28 Understanding your community

00:42:29 Providing value with high-ticket and low-ticket offers

00:55:41 Analytics are not money

00:59:59 Bridging the gap between communities through sport

01:04:09 The decentralization of media