The WARC Podcast dentsu's media trends 2025
12 snips
Jan 16, 2025 Dan Calladine, Head of Media Futures at Dentsu International, shares his expertise on the anticipated media trends for 2025. He discusses AI's transformative impact, emphasizing the importance of storytelling amid algorithmic changes. The conversation delves into marketing strategies adapted for algorithm-driven content, and highlights the pressing issue of media access disparities worldwide. Calladine also explores the influence of evolving platforms and the potential for AI to enhance audience engagement, painting a vivid picture of the future landscape.
AI Snips
Chapters
Transcript
Episode notes
AI's Shift to Real-World Impact
- AI is shifting from theoretical predictions to demonstrable impact in media.
- Real-world applications are emerging in search, creativity, and video production.
AI Adoption Still Early
- AI adoption is increasing, but the industry is still in its early stages.
- Incremental improvements are being seen, but paradigm shifts may also occur.
Storytelling in the Algorithmic Era
- Prioritize storytelling in the algorithmic era to break through filter bubbles.
- Partner with creators and leverage authentic voices to reach wider audiences.