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The WARC Podcast
dentsu's media trends 2025
Jan 16, 2025
Dan Calladine, Head of Media Futures at Dentsu International, shares his expertise on the anticipated media trends for 2025. He discusses AI's transformative impact, emphasizing the importance of storytelling amid algorithmic changes. The conversation delves into marketing strategies adapted for algorithm-driven content, and highlights the pressing issue of media access disparities worldwide. Calladine also explores the influence of evolving platforms and the potential for AI to enhance audience engagement, painting a vivid picture of the future landscape.
37:33
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Quick takeaways
- AI's evolution will significantly impact media processes by enhancing creativity and efficiency through new tools and strategies.
- Authentic storytelling is essential for brands to engage audiences effectively in an increasingly algorithm-driven content landscape.
Deep dives
The Year of Impact
The overarching theme of the media trends study is that 2025 will be a pivotal year for media, marked by significant advancements in technology and consumer behavior. This year is being dubbed the 'Year of Impact' due to the convergence of various trends, particularly the rise of AI and algorithm-driven content curation. As media becomes increasingly personalized through algorithms, marketers are urged to adapt to these changes to enhance effectiveness and reach. Understanding the implications of these algorithmic influences will be crucial for developing successful marketing strategies moving forward.
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