Dan Calladine, Head of Media Futures at Dentsu International, shares his expertise on the anticipated media trends for 2025. He discusses AI's transformative impact, emphasizing the importance of storytelling amid algorithmic changes. The conversation delves into marketing strategies adapted for algorithm-driven content, and highlights the pressing issue of media access disparities worldwide. Calladine also explores the influence of evolving platforms and the potential for AI to enhance audience engagement, painting a vivid picture of the future landscape.