This Week in Startups Crypto's Super Bowl blitz, Joby's asian air-taxi partnerships, Affirm's earnings & BNPL growing pains | E1386
Feb 15, 2022
The discussion kicks off with an analysis of cryptocurrency ads during the Super Bowl, drawing parallels to the dot-com bubble. Then, attention shifts to Joby Aviation's ambitious plans for air taxis in South Korea, showcasing their innovations and agreements. Wrapping it up, there's a candid look at the Buy Now, Pay Later sector, particularly Affirm's struggles, as industry challenges come to the forefront. Packed with insights, the conversation navigates the evolving landscapes of tech advertising and future transportation.
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Dot-com Super Bowl Ad Fail
- OurBeginnings.com, a wedding stationery company, spent more on Super Bowl ads than their revenue.
- They pivoted to wholesalers and filed for bankruptcy soon after.
Effective Ad Design
- Focus on value proposition in ads, not just aesthetics.
- Explain your product's benefits clearly and concisely.
Crypto vs. Dot-com
- Unlike dot-com companies, crypto companies like Coinbase are currently profitable.
- Their Super Bowl ad spending is a small percentage of their income.