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Crypto's Super Bowl blitz, Joby's asian air-taxi partnerships, Affirm's earnings & BNPL growing pains | E1386

This Week in Startups

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Crypto Advertising in the Spotlight

This chapter examines the surge of cryptocurrency ads during the Super Bowl, comparing it to the dot-com bubble and scrutinizing the effectiveness of high-budget marketing strategies. It critiques a poorly executed ad while contrasting the financial outcomes of firms like Coinbase with traditional advertisers, ultimately questioning the strategic value of massive advertising investments.

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