The Unscheduled CEO
Our biggest product of 2023 FAILED and lost us $1,450,000 (here's why...)
Apr 16, 2024
The podcast discusses why a company lost $1,450,000 in 2023 despite no economic or industry changes, revealing it was due to going against their 'Zone of Genius'. It touches on successful launch strategies, reflections on business masterminds, client retainers, and announces an upcoming LA mastermind session.
31:31
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Quick takeaways
- Failure stemmed from going against company's 'Zone of Genius'
- Success attributed to launch sprint approach for sustained sales
Deep dives
Successful Launch Event at a Premium Price
The podcast discusses the success of a recent in-person training event launched at a premium price of nearly $9,000 per ticket. Despite the high cost, the events quickly sold out, with waiting lists in place for most sessions. This success prompts a discussion on the factors that lead to successful launches, contrasting them with the struggles faced by other companies, especially small businesses and consultants, when launching new products.
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